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Rappers Used to Sell the Booze Now They Own It.

Snoop’s Cali rosé and reds are full and rich, with fruity notes and a candied, bodied taste. Bottled in California, they have a distinctly American, earthily divine flavor. The brainchild of James Packer and Robert De Niro, VDKA 6100 is a truly global brand, based in New Zealand and made from key ingredients fresh whey and natural spring water. Decadent whiskey by Drake, Virginia Black is a personally selected collection of two, three and four-year Bourbon with just the right touch of sweetness, smoke and cinnamon. Made in McConaughey’s home state of Texas, his Kentucky Straight Bourbon brand is made in small batches with a unique process, refined with Texas Mesquite https://glinceltd.com/dry-drunk-syndrome-signs-symptoms-and-prevention/ and American Oak charcoals.

Xzibit – Bonita Tequila

Working on a shoestring budget, Yakoby enlisted club promoters and music industry insiders to hand-sell the product without the help of liquor distributors. Today owning and selling your own booze has become a standard article of rap stardom, or even mid-level rap popularity. For some rappers, it’s a vanity project to sound like the business mavens they advertise themselves as in their raps and a way to shoot for some of the demographic St. Ides once dominated with similarly shitty swill. For others, it’s another creative outlet, a chance for artists to explore and develop a passion project—a labor of love, putting the wine or spirit they’ve dreamt about into the world.

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liquor rappers drink

Call them straight edge, call them teetotal – these guys have discovered that alcohol and drugs don’t do them any good. The Hip Hop Cocktail Book is a recipe book for drinks inspired by rap music. It features 20 cult cocktail recipes from some of the biggest names in rap. The book is illustrated by amazing illustrators from around the world. In 2014, following Lil Wayne’s seizure and the attention it received, tighter restrictions were placed on the availability of over-the-counter promethazine/codeine in the USA.

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Virginia Black

She’s also the first official artist partner to collaborate with the NYAK company, and the first Cognac to be tailored to the African American community and hip-hop culture. Colt 45, which was owned by the Pabst Brewing Company, hired Snoop as a brand ambassador for their fruit-flavoured “Blast” beer in 2011. As part of his contract, Snoop was guaranteed 10% of the net sales price paid to Pabst Brewing Company for its Colt 45 line, if it was sold before 2016. In 2014, Pabst sold its stock to Blue Ribbon in a tricky move involving their grandparent company, Pabst Corporate Holdings. Unfortunately, Snoop had to sue for the money they owed him from the alleged $700 million dollar deal after Pabst refused to pay up. The west coast legend partnered with 2Pac in a St. Ides endorsement, and he has also been involved with Landy Cognac.

The 2009 hit track Shots, by electronic/dance group LMFAO, could be considered the perfect storm, referencing alcohol (by brand or otherwise) 89 times in 4 minutes, 14 seconds — that’s one reference for every 2.85 seconds of music. And instead of rapping about Cristal, he put his money where is mouth was, he ended up investing in, and eventually taking over French champagne brand called Armand de Brignac, AKA Ace of Spades. You see this in his videos, the gold bottles, he raps about it all the time, and this has now become one of his most valuable assets in his entire portfolio. But despite Hpnotiq’s success, the cocktail establishment pays little mind to drinks like the Incredible Hulk, whose provenance doesn’t fit comfortably within the paradigm of Anglo-European mixology. Every liquor store is stocked with Skinnygirl wine, and with good reason—Frankel’s bottles are low calorie and high quality, leaving a healthier alternative to classic wines and cocktails.

  • One recovering client remarked, “I thought if Wayne could do it and still make amazing music, I could handle it too. I was wrong—way wrong.”
  • The presence of drinking themes in hip hop hasn’t come without its fair share of critiques and controversies.
  • At Prescott House, we’ve supported numerous men through the lean withdrawal process.
  • However, it’s possible Jay Z may splash out on his own Cognac brand in the future after it was today revealed he moved into the business of luxury drinks with the acquisition of Armand de Brignac Champagne.
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Wine Paris 2026

You would see him with the $300 bottles liquor rappers drink in his music videos all the time. Before we get to drinking some bubbly, let’s get acquainted with how the relationship between champagne and hip-hop came to be. This has a lot to do with artist Branson Belchie who is also known as Branson B. In Snoop Dogg’s 2006 Hood of Horror film, in a piece of cinema genius, some dude slips in the puddle of malt liquor that he poured out for his dead homie and falls face first onto his 40. He then comes back to life as a zombie, with the 40 still stuck in his face. What makes a rapper, or even a generation’s worth of hip-hop, preoccupied with a particular brand?

The track’s simplicity and relatability make it a favorite for anyone who’s ever struck up a conversation over drinks at the bar. And although cognac comes in a variety of options, such as Martell and Remy Martin, Hennessy beats them all out as the most consumed cognac in the American black community. Because of this, it’s become synonymous with rap music and African Americans, who are the brand’s major consumers and advocates.

Infographic: The Most Name-Dropped Liquor Brands in Rap History

liquor rappers drink

The consequences of Wayne’s lean consumption became public knowledge in 2013 when he was hospitalized after experiencing multiple seizures. These medical emergencies were reportedly linked to his consumption of lean, Alcoholics Anonymous with sources close to the rapper indicating that doctors found high amounts of codeine in his system. In subsequent years, Wayne continued to experience health issues, including additional hospitalizations for seizures in 2016 and 2017.

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liquor rappers drink

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My top choice here is now a brand that I do keep stocked in my cooler. Cardi created this whip cream, available in vanilla, mocha and caramel flavors, in 2021 as a “party starter”. Unfortunately, it will take some effort for us here in Michigan to give it a try. Whipshots is only available in select liquor stores in California, Colorado, Washington, and Florida. This mix of cognac, vodka and natural fruit flavors sold in a purple bottle was developed to (legally) capitalize on the popularity of the “purple drank”.

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